How I came to create BuyTryShare In today’s rapidly evolving advertising landscape, trust has become a rare commodity. Traditional advertising methods, while still impactful, often struggle to resonate with increasingly skeptical audiences. As someone who has spent years observing the intersection of media, technology, and consumer behavior, I realized there was a missing link: a … Read more
How TV Advertising and Reviews Work Hand-in-Hand In the world of advertising, the consumer journey is often described as a funnel: broad at the top to capture awareness and narrowing down as potential customers move closer to purchase. Historically, brands have relied on different channels for different stages of the funnel. Television has long been … Read more
Merry Christmas and happy New Year to come 😉 As the holiday season fills the air with joy and togetherness, it’s a time to reflect on the values that bring us closer—trust, collaboration, and the spirit of giving. These values resonate deeply with our mission at BuyTryShare, where we aim to transform the advertising landscape … Read more
Diversification of Advertising Sales Houses’ revenues As highlighted in a recent study by GroupM, the global advertising market is set to experience moderate growth in 2025, driven by sectors such as digital and retail media. While this is good news for the overall advertising industry, traditional media outlets face a persistent challenge: how to diversify … Read more
Satisfied consumers: a valuable asset for advertisers and advertising marketers alike In an ever-changing advertising landscape where competition for consumer attention is fierce, integrating customer reviews into your campaigns can make all the difference. At BuyTryShare, we firmly believe in the power of the consumer voice, not only to enhance brand credibility, but also to … Read more
According to a recent study published by the French media Authority (Arcom) and the Directorate General for Media and Cultural Industries (DGMIC) of the French Ministry of Culture and Communication, advertising revenues are set to grow by +2.3% per year between now and 2030. However, this growth is far from being a win-win situation: GAFAMs … Read more
In a world where consumers are bombarded by advertising on every channel, capturing their attention has become a real challenge. Brands compete with creativity and innovation to get noticed, but how can they ensure that their advertising campaigns succeed in captivating an audience that is often saturated with information? At BuyTryShare, we believe the key … Read more
In a market saturated with promotional messages (5,000 to 10,000/day, of which only 12 are remembered), attracting consumers’ attention is more difficult than ever. Simple visibility is no longer enough: brands expect more attention, more attribution, and customers (themselves) want creative, credible and relevant messages. The conversion challenge: reconnecting consumers with advertising Growing mistrust of … Read more
In a world where consumer attention is becoming a precious resource, the collaboration between BuyTryShare and France TV Publicité makes perfect sense. The aim of this partnership is to demonstrate, with figures to back it up, the effectiveness of TV advertising campaigns on the buying behavior and commitment of viewers of France.tv channels. Attention: a … Read more
There are several interesting parallels to be drawn between BuyTryShare’s offering and the Super Bowl, which is a major advertising showcase for brands. These similarities help to illustrate how BuyTryShare offers a modern, optimized alternative to mass advertising, based on differentiating mechanisms tailored to the expectations of today’s consumers. The Super Bowl is a first-rate … Read more