The mailboxes in our buildings tell a story. They reflect a society that is increasingly selective about the advertising messages it receives. “NO ADS Thank You” stickers are omnipresent, testifying to growing fatigue in the face of traditional marketing solicitations. And yet, consumers are still looking for information on products and services that really interest … Read more
In a world where traditional advertising must constantly reinvent itself to capture the attention of audiences, Artificial Intelligence (AI) is emerging as a catalyst for transformation. At BuyTryShare, we’ve taken the gamble of combining the power of AI with the confidence of consumer reviews to offer advertising agencies an industrial solution for activating consumer reviews. … Read more
In a world where traditional advertising is losing its impact in the face of an increasingly distrustful audience, a new dynamic is emerging: that of consumer-influencers. These micro- and nano-influencers are revolutionising advertising by adding a key asset: authenticity. When advertising meets consumer confidence BuyTryShare bridges the gap between two worlds that brands use regularly, … Read more
With the BTS Engine, advertising sales houses enable brands to capture the consumer’s attention and transform advertising screens into levers of trust and… transformation! Attention, the lifeblood of advertising sales houses! In a world saturated with advertising messages, capturing consumers’ attention has become the main challenge for Ad-Sales Houses. Every day, an individual is exposed … Read more
According to the UK’s DCMS, by 2030 the SVoD audience will have overtaken that of traditional TV. As for traditional TV, it will no longer represent more than a third of the overall audience volume. At a time when linear channels are losing ground, formats are exploding and screens are multiplying, one thing is certain: … Read more
At a time when consumers are increasingly sceptical about the authenticity of online reviews, not least because of the abuses associated with certain influencers, BuyTryShare provides a clear, transparent response that complies with the strictest ethical requirements. 1. Confidence at half mast in the face of false reviews The initial euphoria surrounding online reviews has … Read more
The current geopolitical and economic situation is plunging decision-makers into uncertainty. Inflation is under control, but growth is stalling, marketing budgets are being slashed, and there are repeated political crises… As a result, a single reaction seems to dominate throughout Europe, on the part of brands and Ad-Sales Houses alike: a wait-and-see attitude. But is … Read more
On 9 April 2025, BuyTryShare was honoured to take part in The Future of Video Paris 2025 event, organised by The Media Leader. This invitation is a strong sign of recognition of our position at the forefront of the new dynamics of video advertising. But why did our presence make so much sense in this … Read more
Generation Z is not resistant to advertising, it simply expects something different. At a time when authenticity is more important than marketing pitches, and when real-life experiences are more important than marketing pitches, a new path is opening up for brands and advertising agencies. And what if the solution came from the customers themselves? GenZ: … Read more
In just a few years, the QR code has gone from being a discreet technology to a truly universal reflex. In a world where immediacy guides our choices, it opens up direct bridges between the physical and the digital. A simple scan. An infinite number of possibilities. The QR code is no longer an option: … Read more