Blog

At a time when Europe is facing persistent economic stagnation, brands need to redouble their effectiveness and relevance if they are to remain visible and profitable. Traditional advertising, tested by the growing mistrust of consumers, can no longer stand on its own. In this climate, the challenge is no longer to make noise, but to … Read more

In a context where advertisers are reviewing their priorities and where influence is gaining ground over traditional television, the choice of a marketing solution is becoming increasingly strategic. Brand media and marketing teams are looking for solutions that meet specific new criteria. In a recent post, we highlighted a major transformation in the marketing strategies … Read more

The media market is undergoing a major transformation. While SVoD (Subscription Video on Demand) has revolutionised the way we consume video content with platforms such as Netflix, Disney+ and Amazon Prime, the world’s major publishers are now turning to BVoD (Broadcaster Video on Demand) to capture an audience looking for immediacy and personalised content. The … Read more

TV remains one of the last bastions of advertising attention. But in 2025, it needs to reinvent itself. Consumers are demanding authenticity, brands are looking for ROI, and traditional media need to prove their effectiveness. Against this backdrop, BuyTryShare is proposing a new response: integrating authenticated consumer reviews directly into TV campaigns. Here’s why it … Read more

At a time when mistrust of traditional advertising is reaching fever pitch, regulators are imposing ever greater transparency on the use of customer reviews. In this context, BuyTryShare enables brands and the media to transform consumer testimonials into a powerful communication lever, while complying with the strictest standards (EU, USA, Asia-Pacific). This article explains current … Read more

On Wednesday, BuyTryShare attended the ‘Future of TV Ads’ event organised by Minted in Paris. The atmosphere was both electric and demanding: the TV advertising market is at a turning point, and the players present – advertising agencies, publishers, agencies, start-ups – are well aware of this. However, one major player was conspicuously absent from … Read more

BuyTryShare is participating for the first time in Cannes Lions, the global festival of creativity, from June 16 to 19, 2025. This is a strategic step for this innovative solution that reconciles advertising and social proof, and which has been highly recommended by a media expert for its potential to transform advertising impact. BuyTryShare is … Read more

While American giants dominate beaches and hotels, BuyTryShare reminds us that innovation can also come from Europe: by reconciling traditional media, social proof, and performance, the solution offers a new path for local advertising agencies seeking transformation. Amidst the creative buzz of Cannes Lions 2025, it was hard not to notice the American dominance on … Read more

In a changing advertising landscape, where mistrust of traditional messages is reaching new heights, one truth stands out: consumers no longer listen to brands, they listen to other consumers. And while television remains a powerful mass medium, its effectiveness is threatened if it fails to adapt to this new reality. This is where BuyTryShare comes … Read more

To our partners, advertising sales houses, we ask: what if social proof became your best media offering? At a time when advertising sales houses are looking to justify their rates, capture attention, and offer more value to their advertising clients, a simple and powerful answer is emerging: integrate customer reviews into media campaigns. BuyTryShare (BTS) … Read more