Proof That Reviews Transform Advertising Effectiveness
Customer reviews are not just passive feedback; they are active performance multipliers that fundamentally transform advertising effectiveness by shifting the psychological burden of trust from the brand to the consumer community. Integrating reviews and social proof into ad copy and creatives significantly reduces purchase anxiety, with data from the Spiegel Research Center showing that displaying reviews can increase conversion rates by up to 270%.
• Trust & Attention:
o White paper on advertising attention measurement
o TV Digital KPIs framework.
• Impact of Reviews:
o SLB consulting studies: reviews shaping the buying cycle
o Key stats (95% of consumers read reviews before buying; reviews increase sales by +18% on average)
• Tech Innovations: QR codes in TV/ cinema/ press ads increase engagement, scan rates
& conversions
• Certification:
o Certified review management according to NF ISO 20488 / NF522 for
authenticity.
• Use the content of this page. Redesign everything (visuals, typography, text layout) except the text.
